Slide 1: channeling the celebratory spirit of la dolce vita at Zona Tortona in Milan, with irreverence rivaling director Paolo Sorrentino’s La Grande Bellezza. beautiful products take center stage with (top to bottom) Spanish heritage house Loewe’s artisan vessels created by Jose Luis Bazan, Japanese design studio Nendo and founder Oki Sato’s collective work at Museo della Permanente and the University of Milan, where architecture and experimental material converged in public displays of art.
Slide 2: city scenes from Milan, from Duomo and the famed shopping arcade Galleria Vittorio Emanuele II. preparing for Tzelan’s friends and family dinner at the legendary Ristorante La Briciola to toast the launch of the Ongo lamp (pictured far right) with the cinematic feel of a beautiful Fellini film, like Juliet of the Spirits.
Milan has always been an important cultural and design hub for the trade, particularly during spring’s annual Salone del Mobile (or Salone), the global furniture fair showcasing the industry’s leading design and manufacturing talent since 1961.
Coincidentally, the Italian capital of the historic Lombardy region also serves as host for another international event this year—the Universal Exhibition (or Expo Milano 2015), where over 140 countries will introduce new technology aimed at solving global problems of sustainability.
For Tzelan, traveling to the industrial city rife with creative energy was a given. We took part in our own series of springtime misadventures: debuting our humble yet luxurious Ongo lamp at Salone, celebrating la dolce vita with our friends, near (like Stefano Ronchetti of Milan’s Marzorati Ronchetti) and far (like the Lau family of Hong Kong’s B.S.C. Group and ColourLiving), over Aperol spritzes in the artistic Brera district; supplanting our gluten-free New York diets with pasta-rich Milanese ones; and exploring the high-low terrain of luxury shopping row Via Monte Napoleone to the up-and-coming cool of Zona Tortona.